Breaking News: Mary Barra In As GM CEO, First Woman To Run Major Car Company

Many have seen ride-sharing services as a threat to General Motors and other automakers, as the ability to share vehicles might lead some would-be buyers to choose, instead, to use services like Uber and Lyft, and never buy their own cars. GM hasn't tried to thwart that trend; instead, it's looking to take advantage of changing consumer preferences through a close partnership with Lyft. By working with ride-sharing rather than trying to stop it, General Motors hopes it can sustain and enhance its brand's value and eventually win over more customers if their needs change and they suddenly require their own personal vehicles.

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