F 150, Ram, Silverado: 'The Best 3 Trucks Ever Built' Go To War

From left, 2018 Ford F-150, 2019 Chevrolet Silverado and 2019 Ram 1500(Photo: Ford Chevrolet, FCA US)

CONNECT>TWEET>LINKEDINCOMMENTEMAILMORE

An unprecedented truck war is raging in Detroit.

Is it possible for the all-new Ram 1500 or Chevy Silverado to cut into the dominating market share of the best-selling Ford F-150 and F-Series pickups? 

Consumers are buying. Bean counters are watching, with billions of dollars on the line.

Fiat Chrysler's five-year plan, outlined this spring, aspires for Ram to overtake Silverado as the nation's No. 2 pickup. But truck buyers are a loyal bunch. History suggests shoppers don’t switch brands lightly.

The F-Series is not just the best-selling truck with Silverado and Ram second and third; these are the best-selling vehicles of any kind in the United States. They are crucial to domestic automakers' profits and, along with SUVs, an increasing share of their production as consumers move away from sedans. 

“Detroit may have been through hell and back in the last 10 years, but these are the best three trucks ever built," said Eric Noble, a product development consultant and professor of vehicle technology at Art Center College of Design in Pasadena, California. "Their factories are running flat out, import competitors have faded into the rearview mirror, and transaction prices have never been higher.

“This isn't war, it's a Detroit block party.”

These aren’t your father’s full-size pickups. They’re deluxe. Average transaction prices for pickups are nearing $50,000, and large truck sales accounted for nearly $1 of every $5 spent in the car industry in 2017, said Ivan Drury, senior manager of industry analysis for Edmunds. Some versions can cost more than $100,000.

Sales are hot, with the full-size pickup segment up 2.6 percent in 2018 through August. In 2017, American shoppers bought nearly 2.4 million full-size pickups.

Ford is looking to shatter an F-150 sales record set 14 years ago.

FacebookTwitterGoogle+LinkedInPhotos: The best-selling Ford F-150> Fullscreen

Posted!

A link has been posted to your Facebook feed.

The first 2015 Ford F-150 truck with the aluminum bedBuy Photo
The first 2015 Ford F-150 truck with the aluminum bed comes off the assembly line at the Dearborn Truck Plant at the Ford Rouge Center on November 11, 2014 in Dearborn. Regina H. Boone, Detroit Free PressBuy Photo>Fullscreen2018 Ford F-150 Limited 
Buy Photo
2018 Ford F-150 Limited Mark Phelan, Detroit Free PressBuy Photo>Fullscreen2018 Ford F-150
2018 Ford F-150 Ford Motor Company>Fullscreen2018 Ford F-150
2018 Ford F-150 Ford Motor Company>Fullscreen2018 Ford F-150
2018 Ford F-150 Ford Motor Company>Fullscreen2018 Ford F-150
2018 Ford F-150 Ford Motor Company>Fullscreen2018 Ford F-150 Limited 
Buy Photo
2018 Ford F-150 Limited Mark Phelan, Detroit Free PressBuy Photo>Fullscreen2018 Ford F-150
2018 Ford F-150 Ford Motor Company>Fullscreen2018 Ford F-150
2018 Ford F-150 Ford Motor Company>Fullscreen2018 Ford F-150 Limited 
Buy Photo
2018 Ford F-150 Limited Mark Phelan, Detroit Free PressBuy Photo>Fullscreen2018 Ford F-150 Limited 
Buy Photo
2018 Ford F-150 Limited Mark Phelan, Detroit Free PressBuy Photo>Fullscreen2018 Ford F-150 Limited 
Buy Photo
2018 Ford F-150 Limited Mark Phelan, Detroit Free PressBuy Photo>FullscreenFacebook CEO Mark Zuckerberg works on the Ford F-150
Facebook CEO Mark Zuckerberg works on the Ford F-150 assembly line during a visit to Ford's Dearborn Truck Plant on April 27, 2017. Sam VarnHagen, Ford Motor Company>FullscreenThe 2018 Ford F-150 is revealed during the 2017 NorthBuy Photo
The 2018 Ford F-150 is revealed during the 2017 North American International Auto Show in Detroit in January 2017. Ryan Garza, Detroit Free PressBuy Photo>FullscreenThe 2018 Ford F-150 is revealed during the 2017 NorthBuy Photo
The 2018 Ford F-150 is revealed during the 2017 North American International Auto Show in Detroit in January 2017. Ryan Garza, Detroit Free PressBuy Photo>FullscreenThe 2018 Ford F-150 is revealed during the 2017 NorthBuy Photo
The 2018 Ford F-150 is revealed during the 2017 North American International Auto Show in Detroit in January 2017. Ryan Garza, Detroit Free PressBuy Photo>FullscreenThe 2018 Ford F-150 is revealed during the 2017 NorthBuy Photo
The 2018 Ford F-150 is revealed during the 2017 North American International Auto Show in Detroit in January 2017. Ryan Garza, Detroit Free PressBuy Photo>FullscreenThe 2018 Ford F-150 is revealed during the 2017 NorthBuy Photo
The 2018 Ford F-150 is revealed during the 2017 North American International Auto Show in Detroit in January 2017. Ryan Garza, Detroit Free PressBuy Photo>FullscreenThe 2015 Ford F-150 with the aluminum truck bed  isBuy Photo
The 2015 Ford F-150 with the aluminum truck bed is revealed during the 2014 North American International Auto Show in Detroit in January 2014. Ryan Garza, Detroit Free PressBuy Photo>Fullscreen2015 Ford F-150.
2015 Ford F-150. Ford Motor Company>FullscreenThe 2015 Ford F-150 XLT Supercab 4x4 with a 325- hpBuy Photo
The 2015 Ford F-150 XLT Supercab 4x4 with a 325- hp 2.7L V6 engine, 18 mpg city, 23 mpg highway and 20 mpg combined. This model is photographed in December 2014. Mandi Wright, Detroit Free PressBuy Photo>FullscreenThe 2015 Ford F-150 XLT Supercab is photographed inBuy Photo
The 2015 Ford F-150 XLT Supercab is photographed in December 2014. Mandi Wright, Detroit Free PressBuy Photo>FullscreenThe 2015 Ford F-150 XLT Supercab 4x4 is photographedBuy Photo
The 2015 Ford F-150 XLT Supercab 4x4 is photographed in December 2014. Mandi Wright, Detroit Free PressBuy Photo>FullscreenThe 2015 Ford F-150 XLT Supercab 4x4 is photographedBuy Photo
The 2015 Ford F-150 XLT Supercab 4x4 is photographed in December 2014. Mandi Wright, Detroit Free PressBuy Photo>FullscreenThe 2015 Ford F-150 XLT Supercab 4x4 is photographedBuy Photo
The 2015 Ford F-150 XLT Supercab 4x4 is photographed in December 2014. Mandi Wright, Detroit Free PressBuy Photo>FullscreenFord displays the drive train of the  F-150 Raptor
Ford displays the drive train of the F-150 Raptor SVT truck at the Chicago Auto Show in February 2012 in Chicago. Scott Olson, Getty Images>FullscreenA Ford 2014 F1-50 goes through assembly at Ford's Dearborn
A Ford 2014 F1-50 goes through assembly at Ford's Dearborn Truck Plant in September 2013 in Dearborn. Bill Pugliano, Getty Images>FullscreenWorkers inspect the 2015 Ford F-150 on the assemblyBuy Photo
Workers inspect the 2015 Ford F-150 on the assembly line at the Dearborn Truck Plant in Dearborn in November 2014. Regina H. Boone, Detroit Free PressBuy Photo>FullscreenChassis for new 2014 Ford F-150 trucks undergo assembly
Chassis for new 2014 Ford F-150 trucks undergo assembly at the Ford Dearborn Truck Plant in June 2014 in Dearborn. Bill Pugliano, Getty Images>FullscreenA worker prepares a chassis to receive an engine on
A worker prepares a chassis to receive an engine on a 2015 aluminum-alloy body Ford F-150 truck at the Kansas City Assembly Plant in Claycomo, Mo. in March 2015. Charlie Riedel, AP>FullscreenRobots fasten parts on a new 2015 aluminum-alloy body
Robots fasten parts on a new 2015 aluminum-alloy body for the Ford F-150 truck in the body shop at the Kansas City Assembly Plant in Claycomo, Mo. in March 2015. Charlie Riedel, AP>FullscreenThe F-150 on the assembly line at the at the Kansas
The F-150 on the assembly line at the at the Kansas City Assembly Plant in May 2013. Sam VarnHagen, Ford Motor Company>FullscreenA 2014 Ford F-150 truck undergoes assembly at the Ford
A 2014 Ford F-150 truck undergoes assembly at the Ford Dearborn Truck Plant in June 2014 in Dearborn. Bill Pugliano, Getty Images>FullscreenA Ford F-150 at Ford's Dearborn Truck Plant goes through
A Ford F-150 at Ford's Dearborn Truck Plant goes through Ford's dirt detection system to digitally identify the smallest of paint and surface imperfections in 2013. Ford Motor Company>FullscreenA Ford F-150 moves across the final assembly line at
A Ford F-150 moves across the final assembly line at the Kansas City Assembly plant in October 2008 in Claycomo, MO. Larry W. Smith, Getty Images>FullscreenThe 2015 Ford F-150 Ecoboost is on a scale to showBuy Photo
The 2015 Ford F-150 Ecoboost is on a scale to show it's it's new aluminum body and smaller engine, a 2.7 liter Ecobost V6, is about 732 pounds. lighter than the 2014 model to the left. The trucks are at the Ford Proving Grounds in Dearborn in July 2014. Jessica J. Trevino, Detroit Free PressBuy Photo>Fullscreen2018 Ford F-150 Police Responder
2018 Ford F-150 Police Responder Eric Perry, Ford Motor Company>Fullscreen2018 Ford F-150 Police Responder
2018 Ford F-150 Police Responder Eric Perry, Ford Motor Company>Fullscreen2016 Ford F-150 Special Service Vehicle
2016 Ford F-150 Special Service Vehicle Ford Motor Company>Fullscreen2009 Ford F-150 trucks are parked in a lot before being
2009 Ford F-150 trucks are parked in a lot before being shipped in November 2008 in Detroit. Spencer Platt, Getty Images>Fullscreen1918 Ford Model TT one-ton stake bed truck
1918 Ford Model TT one-ton stake bed truck Ford Motor Company>Fullscreen1935 Ford pickup truck Greyhound
1935 Ford pickup truck Greyhound Ford Motor Company>FullscreenOn January 16, 1948, the Ford Motor Company publicly
On January 16, 1948, the Ford Motor Company publicly revealed the iconic F-1 pickup, beginning the F-Series legacy of tough trucks. Ford, Wieck>Fullscreen1953 Ford F-100 pickup truck
1953 Ford F-100 pickup truck Ford Motor Company>Fullscreen1954 Ford F-100 pickup truck
1954 Ford F-100 pickup truck Ford Motor Company>Fullscreen1965 Ford F-150 Pickup.
1965 Ford F-150 Pickup. Ford Motor Company>Fullscreen1975 Ford F-150
1975 Ford F-150 Ford Motor Company>Fullscreen1993 Ford F-150 Lightning pickup truck
1993 Ford F-150 Lightning pickup truck Ford Motor Company>Fullscreen2000 Ford F-150 Crew Cab.
2000 Ford F-150 Crew Cab. Ford Motor Company>Fullscreen1997 Ford F-150 Lariat
1997 Ford F-150 Lariat Ford Motor Company>Fullscreen2000 Ford F150 Crew Cab.
2000 Ford F150 Crew Cab. Ford Motor Company>Fullscreen2001 Ford F-150 SuperCrew.
2001 Ford F-150 SuperCrew. Ford, Wieck>Fullscreen2001 Ford F-150 SuperCrew.
2001 Ford F-150 SuperCrew. Ford, Wieck>Fullscreen2004 Ford F-150 pickup truck
2004 Ford F-150 pickup truck Ford Motor Company>Fullscreen2008 Ford F-450 F-Series Super Duty
2008 Ford F-450 F-Series Super Duty Jim Fets, Ford Motor Company>Fullscreen2018 Ford F-150 Media Drive
2018 Ford F-150 Media Drive Ford Motor Company>Fullscreen

Interested in this topic? You may also want to view these photo galleries:

    ReplayAutoplayShow ThumbnailsShow CaptionsLast SlideNext Slide

    The competitors are selling big, too.

    “Full-size pickup trucks are a uniquely American vehicle — large, full of capability and the embodiment of hard work,” said Stephanie Brinley, principal automotive analyst, covering North and South America for IHS Markit. “For Ford, GM and Fiat Chrysler, they are also among the most profitable vehicles in the portfolio, and their relatively high volume means they are also significant contributors to overall corporate revenue. Ford has been the segment leader ... and the company is not going give that title up willingly.”

    She noted, “Along with being important for revenue, leading the segment is a source of corporate pride. According to IHS Markit data, full-size pickups accounted for nearly 35 percent of Ford’s U.S. sales in 2017, compared with providing 27 percent of GM’s U.S. sales and 24 percent of FCA’s U.S. sales.”

    Indeed, Ford loves to point out that an F-Series pickup rolls off the assembly line every 53 seconds or so.

    The 2019 F-150 is an update, going up against completely new Ram and Silverado models. It's the first time in memory that two of the top three trucks have been all new in the same model year, intensifying competition to a new level.

    GM's GMC Sierra luxury truck sells in smaller numbers — No. 17 in overall U.S. vehicle sales last year — but it's brand new, too.

    In raw numbers, the F-Series has an unassailable lead. Ford sold more than 896,000 F-Series trucks last year, the 41st year it was the best-selling truck and the 36th year it was the top selling vehicle overall. 

    In 2017 through August, Ford sold 576,334 F-Series while GM sold 363,354 Silverados and Fiat Chrysler sold 327,759 Rams. 

    By the same time this year, Ford sold 603,926 full-size trucks; Silverado sold 378,731 and Ram sold 323,727. 

    Ford grew its market share. GM grew its market share slightly. Ram slipped a bit.

    Rare competition

    “Everyone needs a truck,” said Jim Morrison, head of Ram brand for Fiat Chrysler North America. “New technology and features like we have added to the 2019 Ram make the pickup truck a no-compromise choice for any buyer or any family.”

    Drury, the Edmunds analyst, explained the stakes:

    “These trucks don't just represent sales; they've essentially become halo vehicles for brands with their badges, having evolved from their utilitarian roots to become luxury barges that appeal to a vaster swath of drivers.

    "This is going to be one of the biggest truck wars the industry has ever seen, with each major player entering the battlefield with a redesign or refresh," Drury said. "And, since GM and FCA will continue production of their classic versions, truck buyers will have even more variety on hand now than ever.

    "It is rare that the industry has faced a situation like this. While buyers will have a plethora of trucks to choose from, incentives could begin to climb as redesigned trucks are not just competing with one another, but against their classic counterparts and industry-wide model year sell-downs."

    Pickup share remains relatively steady, with historically less volatility than other segments, noted Zo Rahim, research manager at Cox Automotive. “It has held steady in the 14-16 percent range for the past decade.”

    Mark LaNeve, Ford vice president of U.S. marketing, sales and service, is confident about his company's lock on the segment.

    “F-Series pickups will always be targeted by the competition,” he said. “This year, F-Series market share is up almost a full point, while expanding transaction pricing by more than $1,000 per truck, due to strong retail demand for high-end pickups," he said. 

    FacebookTwitterGoogle+LinkedIn2019 Chevrolet Silverado> Fullscreen

    Posted!

    A link has been posted to your Facebook feed.

    2019 Chevrolet Silverado LT Trail Boss
    2019 Chevrolet Silverado LT Trail Boss Chevrolet>Fullscreen2019 Chevrolet Silverado LTZ
    2019 Chevrolet Silverado LTZ Chevrolet>FullscreenThe 2019 Chevrolet Silverado High Country on a media drive through the mountains and high meadows of western Wyoming and eastern Idaho on August 8, 2018.Buy Photo
    The 2019 Chevrolet Silverado High Country on a media drive through the mountains and high meadows of western Wyoming and eastern Idaho on August 8, 2018. Mark Phelan, Detroit Free PressBuy Photo>FullscreenThe 2019 Chevrolet Silverado on a media drive through the mountains and high meadows of western Wyoming and eastern Idaho on August 8, 2018.Buy Photo
    The 2019 Chevrolet Silverado on a media drive through the mountains and high meadows of western Wyoming and eastern Idaho on August 8, 2018. Mark Phelan, Detroit Free PressBuy Photo>Fullscreen2019 Chevrolet Silverado LT
    2019 Chevrolet Silverado LT Chevrolet>Fullscreen2019 Chevrolet Silverado LT
    2019 Chevrolet Silverado LT Chevrolet>FullscreenThe 2019 Chevrolet Silverado on a media drive through the mountains and high meadows of western Wyoming and eastern Idaho on August 8, 2018.Buy Photo
    The 2019 Chevrolet Silverado on a media drive through the mountains and high meadows of western Wyoming and eastern Idaho on August 8, 2018. Mark Phelan, Detroit Free PressBuy Photo>Fullscreen2019 Chevrolet Silverado High Country
    2019 Chevrolet Silverado High Country Chevrolet>FullscreenThe 2019 Chevrolet Silverado on a media drive through the mountains and high meadows of western Wyoming and eastern Idaho on August 8, 2018.Buy Photo
    The 2019 Chevrolet Silverado on a media drive through the mountains and high meadows of western Wyoming and eastern Idaho on August 8, 2018. Mark Phelan, Detroit Free PressBuy Photo>FullscreenThe Trailer Camera Package on  the 2019 Chevrolet Silverado enhances trailering views, using up to four available cameras to provide a 270-degree view.
    The Trailer Camera Package on the 2019 Chevrolet Silverado enhances trailering views, using up to four available cameras to provide a 270-degree view. Chevrolet>FullscreenPart of the Advanced Trailering System on the 2019 Chevrolet Silverado, Hitch Guidance with Hitch View adds dynamic backing guidelines to the Rear Vision Camera system to help customers line up their hitch.
    Part of the Advanced Trailering System on the 2019 Chevrolet Silverado, Hitch Guidance with Hitch View adds dynamic backing guidelines to the Rear Vision Camera system to help customers line up their hitch. Chevrolet>Fullscreen2019 Chevrolet Silverado LT Trail Boss
    2019 Chevrolet Silverado LT Trail Boss Chevrolet>FullscreenThe 2019 Chevrolet Silverado on a media drive through the mountains and high meadows of western Wyoming and eastern Idaho on August 8, 2018.Buy Photo
    The 2019 Chevrolet Silverado on a media drive through the mountains and high meadows of western Wyoming and eastern Idaho on August 8, 2018. Mark Phelan, Detroit Free PressBuy Photo>FullscreenThe 2019 Chevrolet Silverado on a media drive through the mountains and high meadows of western Wyoming and eastern Idaho on August 8, 2018.Buy Photo
    The 2019 Chevrolet Silverado on a media drive through the mountains and high meadows of western Wyoming and eastern Idaho on August 8, 2018. Mark Phelan, Detroit Free PressBuy Photo>Fullscreen2019 Chevrolet Silverado RST
    2019 Chevrolet Silverado RST Chevrolet>FullscreenThe 2019 Chevrolet Silverado on a media drive through the mountains and high meadows of western Wyoming and eastern Idaho on August 8, 2018.Buy Photo
    The 2019 Chevrolet Silverado on a media drive through the mountains and high meadows of western Wyoming and eastern Idaho on August 8, 2018. Mark Phelan, Detroit Free PressBuy Photo>FullscreenThe 2019 Chevrolet Silverado on a media drive through the mountains and high meadows of western Wyoming and eastern Idaho on August 8, 2018.Buy Photo
    The 2019 Chevrolet Silverado on a media drive through the mountains and high meadows of western Wyoming and eastern Idaho on August 8, 2018. Mark Phelan, Detroit Free PressBuy Photo>Fullscreen2019 Chevrolet Silverado High Country
    2019 Chevrolet Silverado High Country Chevrolet>Fullscreen2019 Chevrolet Silverado LT Trail Boss
    2019 Chevrolet Silverado LT Trail Boss Chevrolet>Fullscreen2019 Chevrolet Silverado RST
    2019 Chevrolet Silverado RST Chevrolet>Fullscreen2019 Chevrolet Silverado LT Trail Boss
    2019 Chevrolet Silverado LT Trail Boss Chevrolet>Fullscreen2019 Chevrolet Silverado LT Trail Boss
    2019 Chevrolet Silverado LT Trail Boss Chevrolet>Fullscreen

    Interested in this topic? You may also want to view these photo galleries:

      ReplayAutoplayShow ThumbnailsShow CaptionsLast SlideNext Slide

      GM sees F-150-Ram fight

      Meanwhile, GM officials hope a battle between Ford and Fiat Chrysler moves GM to the front of the pack.

      “What’s happened is these two companies appear to be engaged in a price war. The front line is pickup trucks,” said Jim Cain, U.S. sales analyst for GM.

      “Our truck launch for the next generation of Silverado and Sierra is very cadenced,” he said. “We can watch Ford and Chrysler beat each other’s brains and play our own game. You don’t see a lot of movement between brands in the pickup market historically. But in today’s market, you have a lot of innovation with brands like Chevrolet, GMC and even Ram on some models and create an opportunity for you to conquest in ways you never have before."

      Read more:

      >Ford's F-series made more than Facebook in 2017

      >How General Motors topped Ford in pickup sales

      >FCA plans to drive Jeep to worldwide profit

      Truck customers work with their trucks, help their neighbors with their trucks, haul their toys with their trucks, commute in their trucks. Companies emphasize that trucks' appeal continues to grow more broadly than in years past.

      “The reality is, a lot of these customers are on their second or third or fourth pickup," Cain said. "They tend to hold their pickup trucks for longer than passenger cars. A person buying a truck today maybe last bought a truck seven to 10 years ago.”

      Andrew Frick, Ford director of marketing, sales and service, acknowledged competitors are “ramping up.”

      Still, he said, “If you take a look at our performance, we’ve sold over 600,000 F-Series by August 2018, and that’s up 5 percent on a year-over-year basis. We saw a shift into Ram coming out of Silverado. Ford F-Series did over 35 percent of the pickup truck segment.”

      Ford says the company’s lead is holding and growing in full-size pickups.

      “Our competitors are claiming to be eating our lunch? That can’t be true based on sales numbers," said Erich Merkle, U.S. sales analyst for Ford.

      FacebookTwitterGoogle+LinkedInPhotos: 2019 Ram 1500> Fullscreen

      Posted!

      A link has been posted to your Facebook feed.

      2019 Ram 1500 Limited
      2019 Ram 1500 Limited FCA US>Fullscreen2019 Ram 1500 Limited
      2019 Ram 1500 Limited FCA US>Fullscreen2019 Ram 1500 Limited
      2019 Ram 1500 Limited FCA US>Fullscreen2019 Ram 1500 Limited
      2019 Ram 1500 Limited FCA US>Fullscreen2019 Ram 1500 Limited
      2019 Ram 1500 Limited FCA US>Fullscreen2019 Ram 1500 Limited
      2019 Ram 1500 Limited FCA US>Fullscreen2019 Ram 1500 Limited
      2019 Ram 1500 Limited FCA US>Fullscreen2019 Ram 1500 Limited
      2019 Ram 1500 Limited FCA US>Fullscreen2019 Ram 1500 Limited
      2019 Ram 1500 Limited FCA US>Fullscreen2019 Ram 1500 Laramie LonghornBuy Photo
      2019 Ram 1500 Laramie Longhorn Mark Phelan, Detroit Free PressBuy Photo>Fullscreen2019 Ram 1500 Limited
      2019 Ram 1500 Limited FCA US>Fullscreen2019 Ram 1500 Limited
      2019 Ram 1500 Limited FCA US>Fullscreen2019 Ram 1500 Limited
      2019 Ram 1500 Limited FCA US>Fullscreen2019 Ram 1500 Limited – Center Console
      2019 Ram 1500 Limited – Center Console FCA US>Fullscreen2019 Ram 1500 Limited – Center Console
      2019 Ram 1500 Limited – Center Console FCA US>Fullscreen2019 Ram 1500 Limited – Rear Console Down
      2019 Ram 1500 Limited – Rear Console Down FCA US>Fullscreen2019 Ram 1500 Limited
      2019 Ram 1500 Limited FCA US>Fullscreen2019 Ram 1500 Limited
      2019 Ram 1500 Limited FCA US>Fullscreen2019 Ram 1500 Laramie LonghornBuy Photo
      2019 Ram 1500 Laramie Longhorn Mark Phelan, Detroit Free PressBuy Photo>Fullscreen2019 Ram 1500 Laramie LonghornBuy Photo
      2019 Ram 1500 Laramie Longhorn Mark Phelan, Detroit Free PressBuy Photo>Fullscreen2019 Ram 1500 Laramie Longhorn
      2019 Ram 1500 Laramie Longhorn FCA US>Fullscreen2019 Ram 1500 Limited
      2019 Ram 1500 Limited FCA US>Fullscreen2019 Ram 1500 Limited
      2019 Ram 1500 Limited FCA US>Fullscreen2019 Ram 1500 Limited
      2019 Ram 1500 Limited FCA US>Fullscreen2019 Ram 1500 eTorque Hemi engineBuy Photo
      2019 Ram 1500 eTorque Hemi engine Mark Phelan, Detroit Free PressBuy Photo>Fullscreen2019 Ram 1500 Limited
      2019 Ram 1500 Limited FCA US>Fullscreen2019 Ram 1500 Limited
      2019 Ram 1500 Limited FCA US>Fullscreen2019 Ram 1500 Limited
      2019 Ram 1500 Limited FCA US>Fullscreen2019 Ram 1500 Limited
      2019 Ram 1500 Limited FCA US>Fullscreen2019 Ram 1500 Limited
      2019 Ram 1500 Limited FCA US>Fullscreen2019 Ram 1500 Limited
      2019 Ram 1500 Limited FCA US>Fullscreen2019 Ram 1500 Limited
      2019 Ram 1500 Limited FCA US>Fullscreen

      Interested in this topic? You may also want to view these photo galleries:

        ReplayAutoplayShow ThumbnailsShow CaptionsLast SlideNext Slide

        “The real war in pickups is not for No. 1, but for the No. 2 position. F-Series outsells Silverado by 225,195 pickups this year,” Merkle said. “However, Ram has been closing in on Silverado. Look at Silverado share versus Ram going back to 2010. Ram is challenging Silverado. You can also see that Ram’s share peaked in 2017. F-Series has not only expanded its share of the full-size pickup segment this year, but it has done so while expanding its average transaction pricing, too. That is no small feat.”

        More than one in three F-Series pickups sold are loaded models — known as “high trim,” with all the amenities of a luxury vehicle: fancy stereo systems, supple leather, adaptive cruise control that speeds up and slows down with traffic, and automated backup trailer assist that uses multiple cameras for targeted placement, adding thousands of dollars in profit per vehicle.

        Economic factors

        No one seems to question the public's appetite for trucks. There are other considerations that analysts are watching: economic indicators.

        “If we use new construction starts as a barometer for predicting pickup truck sales, we will likely see a slowdown or decline into the coming year,” said Jonathan Smoke, chief economist at Cox Automotive. “It’s normal in this stage in an economic cycle to see a slowdown in construction; the early signs are already there. And that is often a signal for slowing pickup sales. On the upside for pickups, Trump-era tax reform disproportionately benefits heartland consumers, who are more likely to buy trucks than their coastal counterparts.”

        >

        2019 GMC Sierra Denali (Photo: GMC)

        Michelle Krebs, senior analyst at Autotrader, said the competition "is going to become increasingly intense, particularly since the overall market is not growing but rather is contracting a bit. Truck sales will not be immune to the contraction if the economic environment deteriorates and trickles down to the construction industry, the lifeblood of truck sales.”

        Auto industry experts say two segments go beyond transportation and tap into consumer emotion: sports cars and full-size pickups.

        "You don't touch someone's sports car. You don't touch someone's pickup," Merkle said. "We understand people's passion." 

        Fiat Chrysler CEO Mike Manley said in Balocco, Italy, on June 1, as head of Ram, “Ram brand has had eight consecutive years of growth and in 2018, we will set a new all-time sales record of 770,000 vehicles. ... As you all know, pickup truck buyers are fiercely loyal — it takes a lot to get these customers to switch brands."

        Contact Phoebe Wall Howard: phoward@freepress.com or 313-222-6512. Follow her on Twitter @phoebesaid

        Source : https://www.freep.com/story/money/cars/2018/09/28/ford-f-150-ram-1500-chevy-silverado/1372067002/

        Thanks for visit my website
        F-150, Ram, Silverado: 'The best 3 trucks ever built' go to war
        2019 Chevy Silverado VS Ford F-150 VS Ram 1500: Time For A Pickup Truck Battle Royale
        Comparison: 2015 Ford F-150 vs. Ram 1500 vs. Chevrolet Silverado
        2014 Chevrolet Silverado 1500 LTZ Z71 vs. 2013 Ford F-150 Lariat, 2013 Ram 1500 Laramie Longhorn
        Ram outsells Chevy Silverado — for the moment, anyway
        2018 is going to be a pickup truck battle royale between Ford, GM and Ram
        2016 Ford F-150 vs. 2016 Ram 1500
        The 12 Quickest Pickup Trucks Motor Trend Has Ever Tested
        2015 Ford F-150 vs. 2015 Chevrolet Silverado 1500, 2015 Ram 1500, 2014 Toyota Tundra