From Polestar To Peugeot, Honda And Lexus, See The Auto Inspired Exhibits At Milan Design Week

The Polestar exhibit at Milan design week includes this slot car track to reveals the fun of electrification

Polestar

Salone Internazionale del Mobile (9 to 14 April) is the world’s most significant festivals of creativity. When it comes to spotting the latest trends in design and creative concepts, the annual design week in Milan is the place to visit. In its 58th year, hundreds of thousands visit the northern Italian city with a shared passion for visual culture and ready to soak in the creative spirit. The main buzz is increasingly in Fuorisalone, away from the main Salone exhibition hall and on the streets of Milan, in Brera and Tortona where boutiques, smaller galleries, crumbling old palazzos in pockets of this vibrant city exhibit work with a more conceptual focus.

A handful of car companies have taken note of the importance of participating here. This year Polestar used the occasion of Milan to talk about electrification. The installation in the Tortona district by Volvo’s clean-powered new car brand expresses the positive side of the post-gasoline age. “This is the dawn of a new and exciting electric age,” says company chief executive Thomas Ingenlath, noting that the Polestar installations encourages visitors to “engage in conversations around the paradigm shift from fossil fuels to electric mobility”.

Polestar imagines the fuel station as a social hub with "Into the Light"

Polestar

“Into the Light” is a collaborative project with Swedish audio and visual experts Teenage Engineering. The interactive installation features a fuel station and car track. It proposes redefining these cultural landmarks, once symbols of engineering achievements, as charging zones that are social meeting points in the era of electric cars. The slot car track, on the other hand, sends a positive message about the fun of driving with electricity.

This is Honda’s first real Milan visit. Also based in Tortona at the fashion boutique Alysi, visitors were greeted by an immersive visual and auditory experience designed to represent the shift in the urban environment to a calming space. Honda presented its first all-electric car, the e Prototype, under a glass roof, alongside an architectural tree sculpture created from natural materials as a symbol of the seamless link between the environment and the car’s design language.

The Honda Milan exhibit represent the shift in the urban environment to a calming space

Honda

Elsewhere, Peugeot gave a glimpse into its electric future, with a light installation and a display of the French company’s sustainable future products to include the e-Legend concept. The French marque has said it plans to provide an electric powered version of its entire range by 2023 and the Milan display was a symbol of this commitment. Created by the Peugeot Design Lab to mark the 160th anniversary of the marque’s emblem, the five-meter tall electrified lion sculpture was covered in flowing green and blue dichroic graphics, standing among a collection of 40 one-meter tall lion models.

Peugeot Design Lab marks the anniversary of the lion emblem with this five-meter electrified sculpture

Peugeot

Lexus took a very different approach to its involvement with Milan design week. The Japanese premium marque has been a regular here for the last six years with its annual “Lexus Design Award” which is open to emerging international designers. Topics covered have little to do with cars – it is more about nurturing the next generation of designers, creatives who, Lexus feels, share its belief in design and innovation shaping a better future.

Lisa Marks’ “Algorithmic Lace”, the winning design at the 2019 Lexus Design Awards

Lexus

For 2019 participants were tasked to use technology to create practical design concepts that change lives. The overall winner Lisa Marks’ “Algorithmic Lace” is a design for a confidence-inspiring bra for women who have undergone mastectomy surgery. “The textile industry is where algorithms were first deployed as means to realize new aesthetic choices in fabrics during the 19th century,” says designer and technologist John Maeda, who was on the judging panel. He feels her project feeds on this rich history as well as incorporating 16th century techniques for weaving complex lace patterns. “Marks uses this ancient process together with advanced three-dimensional modelling to hand-craft bespoke bras for breast cancer survivors who have undergone mastectomy surgery. The result is a combination of function and beauty that positively impacts the survivor’s body aesthetic while also providing fully customized structural comfort.”

On display at “Leading with Light”, an installation inspired by the latest Lexus lighting technology, the immersive space combined playful and dynamic lighting with human dance and advanced robotics, as a way of showing how a more human-centered approach to vehicle lighting can lead to a better and brighter future.

Read my previous coverage of Milan including MINI Living and BMW and Lapo Elkann's post-modern i8.

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The Polestar exhibit at Milan design week includes this slot car track to reveals the fun of electrification

Polestar

Salone Internazionale del Mobile (9 to 14 April) is the world’s most significant festivals of creativity. When it comes to spotting the latest trends in design and creative concepts, the annual design week in Milan is the place to visit. In its 58th year, hundreds of thousands visit the northern Italian city with a shared passion for visual culture and ready to soak in the creative spirit. The main buzz is increasingly in Fuorisalone, away from the main Salone exhibition hall and on the streets of Milan, in Brera and Tortona where boutiques, smaller galleries, crumbling old palazzos in pockets of this vibrant city exhibit work with a more conceptual focus.

A handful of car companies have taken note of the importance of participating here. This year Polestar used the occasion of Milan to talk about electrification. The installation in the Tortona district by Volvo’s clean-powered new car brand expresses the positive side of the post-gasoline age. “This is the dawn of a new and exciting electric age,” says company chief executive Thomas Ingenlath, noting that the Polestar installations encourages visitors to “engage in conversations around the paradigm shift from fossil fuels to electric mobility”.

Polestar imagines the fuel station as a social hub with "Into the Light"

Polestar

“Into the Light” is a collaborative project with Swedish audio and visual experts Teenage Engineering. The interactive installation features a fuel station and car track. It proposes redefining these cultural landmarks, once symbols of engineering achievements, as charging zones that are social meeting points in the era of electric cars. The slot car track, on the other hand, sends a positive message about the fun of driving with electricity.

This is Honda’s first real Milan visit. Also based in Tortona at the fashion boutique Alysi, visitors were greeted by an immersive visual and auditory experience designed to represent the shift in the urban environment to a calming space. Honda presented its first all-electric car, the e Prototype, under a glass roof, alongside an architectural tree sculpture created from natural materials as a symbol of the seamless link between the environment and the car’s design language.

The Honda Milan exhibit represent the shift in the urban environment to a calming space

Honda

Elsewhere, Peugeot gave a glimpse into its electric future, with a light installation and a display of the French company’s sustainable future products to include the e-Legend concept. The French marque has said it plans to provide an electric powered version of its entire range by 2023 and the Milan display was a symbol of this commitment. Created by the Peugeot Design Lab to mark the 160th anniversary of the marque’s emblem, the five-meter tall electrified lion sculpture was covered in flowing green and blue dichroic graphics, standing among a collection of 40 one-meter tall lion models.

Peugeot Design Lab marks the anniversary of the lion emblem with this five-meter electrified sculpture

Peugeot

Lexus took a very different approach to its involvement with Milan design week. The Japanese premium marque has been a regular here for the last six years with its annual “Lexus Design Award” which is open to emerging international designers. Topics covered have little to do with cars – it is more about nurturing the next generation of designers, creatives who, Lexus feels, share its belief in design and innovation shaping a better future.

Lisa Marks’ “Algorithmic Lace”, the winning design at the 2019 Lexus Design Awards

Lexus

For 2019 participants were tasked to use technology to create practical design concepts that change lives. The overall winner Lisa Marks’ “Algorithmic Lace” is a design for a confidence-inspiring bra for women who have undergone mastectomy surgery. “The textile industry is where algorithms were first deployed as means to realize new aesthetic choices in fabrics during the 19th century,” says designer and technologist John Maeda, who was on the judging panel. He feels her project feeds on this rich history as well as incorporating 16th century techniques for weaving complex lace patterns. “Marks uses this ancient process together with advanced three-dimensional modelling to hand-craft bespoke bras for breast cancer survivors who have undergone mastectomy surgery. The result is a combination of function and beauty that positively impacts the survivor’s body aesthetic while also providing fully customized structural comfort.”

On display at “Leading with Light”, an installation inspired by the latest Lexus lighting technology, the immersive space combined playful and dynamic lighting with human dance and advanced robotics, as a way of showing how a more human-centered approach to vehicle lighting can lead to a better and brighter future.

Read my previous coverage of Milan including MINI Living and BMW and Lapo Elkann's post-modern i8.

Source : https://www.forbes.com/sites/nargessbanks/2019/04/18/auto-exhibits-2019-milan-design-week/

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