Hennessy's First Oscars Commercial Is Directed By Ridley Scott

Hennessy has tapped Sir Ridley Scott, fresh off a Super Bowl spot, for its first Oscars ad.

The liquor brand is promoting its Hennessy X.O cognac in "7 Worlds," a mix of epic drama and sci-fi odyssey. The video highlights the seven notes of X.O and pays homage to the Oscars with a scene that includes colossal golden figures similar to the Oscars award statue.

Scott, who directed films including "Alien," "Blade Runner" and "Gladiator," created a four-minute film for the brand that will air on Hennessy's site during the Oscars on Feb. 24. A 60-second version airs during the show on ABC.

This is the latest commercial work for Scott, who most recently directed a short film for Turkish Airlines, a piece of which aired during Super Bowl LIII. It was his first commercial work in nearly 20 years.

The VFX-heavy spot was conceived by DDB Paris, crafted with RSA Films and features post-production by MPC, which created a "behind the scenes" film, seen below, showcasing production techniques. All of the films were shot in Prague. 

Carsten Keller, Head of CG explains: “Based on the agency’s concept and Ridley’s storyboard interpretations, we came up with visual references of how the campaign could look, along with technical breakdowns. There was always a clear plan in place and a lot of discussion upfront before any CG was done. Each world had a clear narrative and we knew how we wanted to create a lot of the elements."

 

Source : https://adage.com/creativity/work/hennessy-seven-worlds/1020781

Thank you for visit my website
Hennessy's first Oscars commercial is directed by Ridley Scott
Ridley Scott Directed A Hennessy Ad And It Might Be His Best Work In Years
Hennessy Unveils Ridley Scott Directed Short Film Taking Viewers on a Sensorial Odyssey
Ridley Scott and MPC on making Hennessy’s epic ‘The Seven Worlds’
Hennessy explores its worlds of flavors in fantasy film
The Most and Least Awful Commercials of This Year’s Super Bowl
All 50 adverts shown during Sunday's Super Bowl
Technology and Hollywood Meet Up at Fox Innovation Lab
Film Review: The Martian
Hennessy debuts Ridley Scott directed short film taking viewers on a sensorial odyssey