New Motorola Spots Encourage Us To Take A Hard Look At Our Smartphone Habits
If you take your smartphone photography seriously, it might be time to change your habits. That's because of improvements to a core camera technology: the raw photo format.
Photographers with SLRs and other higher-end cameras have known for years the advantages of skipping ordinary JPEGs and instead shooting raw, which means using the unaltered data directly from a camera's image sensor. For them, the superior flexibility and image quality of raw photos outweigh the hassles. For shooting raw photos on smartphones, though, the drawbacks have been more serious and the benefits have been less clear.
But some of tech's biggest companies are breathing life into raw photography on phones. And that means this could be a good time to give it a whirl if you're the kind of person who takes pride in your portfolio at Instagram, Flickr or other photo-sharing sites.