PSA Group To Enter India Soon With A Citroen SUV Report

PSA Group to enter India soon with a Citroen SUV - Report

psa_group_to_enter_india_soon_with_a_citroen_suv_report_82062.jpg

PSA Group to enter India soon with a Citroen SUV - Report

Drive Spark reported that Group PSA is likely to enter the Indian car market in 2019. The French carmaker is expected to introduce a Citroen SUV model sometime next year. According to ET Auto, PSA is working on a top-down approach for India. The company plans to build up their brand image, for the first two years. After which, the company will introduce mass-volume products into the market. PSA is planning to import the Citroen C84 or the Citroen C5-Aircross In India.

The company will later transition to mass-volume sales in the country. The company is also planning to start assembly of vehicles at its plant in Chennai.

However, this is yet to receive final approval. The new SUV offering from PSA Group will take on the rivals such as the Jeep Compass, Hyundai Tucson and the upcoming Skoda Karoq in India. PSA will first set-up ‘Experience Stores' across major cities across the country. This will help potential customers experience the brand first-hand. The company will then establish itself with over 80 to 100 dealerships in the next three or four years.

The French carmaker has already started to assemble the core team for its India Operations. Officials from various carmakers like Tata Motors, General Motors and BMW have been taken on board already. Being the second largest carmaker in Europe, PSA has constantly been increasing its presence in the country. The company will further accelerate hiring positions from the beginning of the Third quarter of this fiscal year.

Source : Drive Spark

Source : https://steelguru.com/auto/psa-group-to-enter-india-soon-with-a-citroen-suv-report/511998

Terima Kasih for visit my website
PSA Group to enter India soon with a Citroen SUV - Report
PSA Group looking to enter India by 2021 - Report
SUVs will continue to dominate in Europe
PSA Group to re-enter India with Citroen C5 Aircross (Jeep Compass rival) in 2019 - Report
India at the core of PSA Group's emerging market 'Smart Car' Strategy
The Achilles Heel For EV Makers
Peugeot to reportedly enter India with CK Birla Group by 2018
European automakers seek firmer foothold in India
PSA could begin with Peugeot hatchback, sedan & SUV in India
French PSA India delays India re entry by a year