So said Kathryn Minner (1892–1969) at the end of hilarious TV commercials depicting her launching some hot, new Dodge car or truck. Chrysler Corporation’s national advertising budget in the 1960s was a fraction of what GM and FoMoCo spent, leaving dealers to generate exposure and showroom traffic with regional promotions and sponsorships. None did it better than the scrappy Southern California Dodge Dealers Association, which hired the unknown character actress around the same time as L.A. disc jockey Roger Christian and singer-songwriter Jan Berry were cowriting “The Little Old Lady From Pasadena.” (Which came first is debatable—as is the existence of the inspirational local woman with “a pretty little flower bed of white gardenias” and “a brand-new, shiny-red Super Stock Dodge.”) Jan & Dean’s single hit the AM airwaves in June 1964 and shot to number three nationally.
Another June 1964 creation was HOT ROD’s first competition production, a national-caliber drag race uniquely offering our next cover to the Top Fuel Eliminator. In prerace festivities, a giant cake trailed the newly anointed Little Ol’ Lady in recognition of what we calculate to be her 72nd birthday. (Fine photo op, Dodge dealers!) Her chauffeur at Riverside International Raceway is factory teammate Bill “Maverick” Golden, whose Little Red Wagon she wheelstands in one memorable commercial.
A year and a half later, now-famous Ms. Minner returned to Riverside for a downtown parade promoting Robert E. Petersen’s Motor Trend 500 stock-car race. L.A.-area dealers seized the opportunity to show off a new Chrysler outboard engine, a new Dodge Charger tow car, and an old lady responsible for putting Dodges in countless garages.
Source : https://www.hotrod.com/articles/little-old-lady-put-new-dodges-garages-socal-beyond/Thanks for visit my website