Toyota, Mazda Plan $1.6 Billion U.S. Plant, Will Partner On Electric Vehicle Technology

Sales of small cars have slumped in the U.S. amid steadily low gas prices. Corolla sales fell 10 per cent through July. But Toyota hopes the market will have shifted by 2021. If not, the plant will have the flexibility to shift to another model, according to spokesman Scott Vazin.

Toyota plans to acquire a 5.05 per cent stake in Mazda, valued at 50 billion yen ($455 million U.S.). Mazda, which makes the Miata roadster, will acquire 50 billion yen worth of Toyota shares, the equivalent of a 0.25 per cent stake. The investment deal is expected to be final by October.

The companies also plan to work together on various advanced auto technology, such as electric vehicles, safety features and connected cars, as well as products that they could supply each other.

In the past, Toyota was not overly bullish on electric vehicles, which have a limited cruise range. But recent breakthroughs in batteries allow for longer travel per charge. Japanese rival Nissan Motor Co. is allied with Renault SA of France and Mitsubishi Motors Corp., and is the global leader in electric vehicles. Their alliance led world vehicles sales for the first time in the first half of this year.

Toyoda also noted the growing competition from newcomers in the auto industry like Google, Apple and Amazon, stressing he was worried about autos turning into commodities. He praised Mazda as a great partner in that effort.

“It has also sparked Toyota’s competitive spirit, increasing our sense of not wanting to be bested by Mazda. This is a partnership in which those who are passionate about cars will work together to make ever-better cars,” he said.

The companies said their collaboration will respect their mutual independence and equality. Toyota, which makes the Prius hybrid, Camry sedan and Lexus luxury models, already provides hybrid technology to Mazda, which makes compact cars for Toyota at its Mexico plant.

The sheer cost of the plant also makes a partnership logical, as it boosts cost-efficiency and economies of scale. Working together on green and other auto technology also makes sense as the segment becomes increasingly competitive due to concerns about global warming, the environment and safety.

“Given the massive level of competition in the industry, partnerships are no longer a surprise,” said Akshay Anand, an executive analyst at Kelley Blue Book.

Politics are another incentive.

“The new presidential administration has made it clear investments in the U.S. are a top priority, and this plant may be another nod to that mindset,” Anand said.

Mazda President Masamichi Kogai said he hoped that the partnership will help energize the industry.

Toyota is vying for the spot of No. 1 automaker in global vehicle sales against Nissan-Renault and Volkswagen AG of Germany, as the industry gradually consolidates.

Japanese rival Nissan Motor Co. is allied with Renault SA of France and Mitsubishi Motors Corp., and is the global leader in electric vehicles. Their alliance led world vehicles sales for the first time in the first half of this year.

The limited tie-up with Mazda marks the latest addition to Toyota’s sprawling empire, which includes Japanese truck maker Hino Motors and minicar maker Daihatsu Motor Co. Toyota also is the top shareholder in Fuji Heavy Industries, the maker of Subaru cars.

In the past, Toyota was not overly bullish on electric vehicles, which have a limited cruise range. But recent breakthroughs in batteries allow for longer travel per charge.

Mazda, based in Hiroshima, Japan, used to have a powerful partner in Dearborn-based Ford Motor Co., which bought 25 per cent of Mazda in 1979, and raised it to 33.4 per cent in 1996. But Ford began cutting ties in 2008, and has shed its stake in Mazda.

Also Friday, Toyota reported its April-June profit was 613.0 billion yen ($5.6 billion U.S.), up 11 per cent from 552.4 billion yen a year earlier. Quarterly sales rose 7 per cent to 7.05 trillion yen ($64 billion U.S.), as vehicle sales improved around the world, including in the U.S., Europe and Japan.

Toyota stuck to its earlier projection for global vehicle sales for the fiscal year, ending in March 2018, at 10.25 million vehicles. It raised its fiscal full year profit forecast to 1.75 trillion yen ($16 billion U.S.) from the earlier forecast of 1.5 trillion yen ($14 billion U.S.). It earned 1.8 trillion yen in the previous fiscal year.

Source : https://www.thestar.com/business/2017/08/04/toyota-mazda-plan-16-billion-us-plant-will-partner-on-electric-vehicle-technology.html

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